RAM, the iconic brand known for power, capability and innovation, proudly will unveil the European preview of the RAM Rampage at Fieracavalli 2025 (November 6 – 9, 2025), where it takes center stage as the event’s main automotive partner.
RAM took the opportunity to introduce the Rampage model in a European preview to a community perfectly aligned with the product’s placement. With this model, the first RAM vehicle entirely designed and produced in Brazil, the brand aims to redefine the concept of pick-up.
The RAM Rampage is a bold new entry into the compact lifestyle pick-up segment, designed to meet the evolving needs of European drivers seeking the perfect balance between everyday driveability and rugged utility. Positioned between C-SUVs and midsize pick-ups, Rampage fills a whitespace in the market with a compelling value proposition.
With Rampage, RAM redefines what a compact pick-up can be – combining force, capability, technology and premiumness in one dynamic package.
More information to be shared at the end of the event.
Ram
Ram offers a full lineup of full-size pickups, including the Ram 1500 and Heavy Duty models, combining capability, technology, and premiumness. In Europe, standout models like the Ram 1500 RHO deliver best-in-class off-road performance, while innovations such as the RamBox system, multifunction tailgate, and segment-exclusive air suspension enhance everyday functionality. The Ram 1500 Tungsten sets a new benchmark premiumness with exclusive features and 540 hp.
Logistics and operations of Ram vehicles in the region are entrusted to KWA, a key international commercial partner.
Built to handle any challenge, Ram trucks embody unstoppable strength, proving that truly, Nothing stops Ram.
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