The 37th Auto Zurich will feature a record number of almost 70 brands. This puts it well ahead of many other international motor shows.
For the fourth year in a row, Switzerland’s largest automotive event is recording an increase in the number of exhibitors. Auto Zürich 2024 is the motor show with the widest range of brands in Europe.
The innovative Auto Zürich MEDIA DAY takes place for the second time in a row. This unique format offers exhibitors and media representatives a contemporary platform for the numerous product innovations.
Digitalisation, electrification and new forms of distribution are currently revolutionising and transforming the automotive industry. Auto Zürich has been accompanying this change for many years as an efficient and versatile exhibition platform. Its “plug & play” principle guarantees exhibitors an outstanding presence that covers the entire spectrum of manufacturers and drive systems. It is now taking the next step for the 37th edition, which will take place from 7 to 10 November 2024 at Messe Zürich-Oerlikon.
Sold-out exhibition halls
Despite all the changes, Auto Zürich remains true to its roots. In 2024, it will continue to rely on the commitment of the dealers, enabling them to present their products in the best possible way. This approach is clearly convincing: all the space at Auto Zürich 2024 has been fully booked since June. This means that Auto Zürich will once again be not only the largest live automotive event in Switzerland, but also the motor show with the widest range of brands in Europe.
With almost 70 car brands, the 2024 show will present the most comprehensive brand portfolio in its 37-year history! The high level of interest shows that shows that meet the needs of exhibitors and the public are still relevant in the digital age. The success of a mobility show is not a question of size, but of the quality and relevance of the content and its efficient execution.
Focus on small-scale, high-priced series, classics and electric cars
The MANUFACTURE & CLASSIC theme in Hall 6 will appeal to connoisseurs of exquisite small series from the top segment and high-quality classics. This newly coordinated mix of top automotive products from the past and present will satisfy the most discerning tastes.
Auto Zürich is also expanding the ‘ev experience’ concept. In 2024, the open space in front of the main entrance to the exhibition centre will be the venue for accompanied test drives with 30 models from different brands. In addition to the test drives, the ‘ev experience’ will offer a cross-brand advice centre. The ‘ev experience’ is designed as a platform to provide the simplest and most comprehensive access to electric mobility.
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