{"id":68319,"date":"2026-04-16T08:51:57","date_gmt":"2026-04-16T06:51:57","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=68319"},"modified":"2026-04-16T08:51:58","modified_gmt":"2026-04-16T06:51:58","slug":"stellantis-design-studio-and-geven-unveil-new-electrified-forma-business-class-seat-at-aircraft-interiors-expo-2026-in-hamburg","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/stellantis-design-studio-and-geven-unveil-new-electrified-forma-business-class-seat-at-aircraft-interiors-expo-2026-in-hamburg\/","title":{"rendered":"Stellantis Design Studio and Geven Unveil New Electrified Forma Business Class Seat at Aircraft Interiors Expo 2026 in Hamburg"},"content":{"rendered":"\n

Geven, in collaboration with Stellantis <\/a>Design Studio, will unveil a new electrified Forma Business Class Recliner seat (eForma), a refined evolution of its existing Forma seat platform designed to offer an enhanced, comfortable, intuitive, and visually coherent passenger experience. Debuting at Aircraft Interiors Expo (AIX) 2026, the new eForma Business Class seat brings together Italian design, practical innovation, and advanced cabin integration. The result is a seat that enhances what already worked well, introducing meaningful improvements while maintaining a clear and consistent identity.<\/p>\n\n\n\n

\u201cWith eForma, we continue to refine our vision of the Business Class experience,\u201d said Alberto Veneruso, Managing Director at Geven. \u201cThis evolution combines engineering expertise, Italian design, and intuitive passenger comfort. Working with Stellantis Design Studio allowed us to evolve an already strong and well-conceived product, integrating technology upgrades while preserving the elegance and refinement that define Geven.\u201d
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Advertising<\/div>
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Stellantis Design Studio Elevating the Geven Narrative Through Clarity and Brand Coherence<\/strong><\/p>\n\n\n\n

Stellantis Design Studio strengthens the design language of Geven\u2019s new eForma, bringing greater clarity and consistency to its overall identity. Unified surfaces, volumes, and interfaces reflect Geven\u2019s Italian elegance, creating a calm, balanced presence and a more coherent silhouette from every angle. The result is improved visual continuity across all components, with design choices deliberately focused on long\u2011term value rather than unnecessary complexity.<\/p>\n\n\n\n

\u201cCreating harmony and an instinctive premium feel was a key priority,\u201d said Hermann Hoffmann, Head of Technical Design \u2014 Business Class Division, Geven. \u201cThe result reinforces eForma\u2019s identity while integrating meaningful improvements, remaining true to our design philosophy.\u201d<\/p>\n\n\n\n


Confident Simplicity \u2013 A Sophisticated, Calming, and Intuitively Organized Experience<\/strong><\/p>\n\n\n\n

The new eForma has been refined through deliberate simplification.<\/p>\n\n\n\n

\u201cThe original Forma provided a strong foundation,\u201d said Hugo Nightingale, Global Creative Director, Stellantis Design Studio. \u201cOur role was to translate its evolution into a clear, elevated design expression. Clarity and seamless integration guided every decision. The result is a confident, modern seat where each element feels naturally placed.\u201d
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Instead of reinventing, we refined. Instead of adding, we simplified.<\/strong><\/p>\n\n\n\n

Lines have been clarified, and components aligned horizontally, to create a quieter, more composed cabin experience that visually widens the space and creates a clear, orderly architecture\u2014one that feels welcoming and modern.<\/p>\n\n\n\n

The aim was not to transform the product into something radically new, but rather to enhance what was already strong\u2014making the seat visually calm, intuitively structured, and comfortable at first glance.<\/p>\n\n\n\n

The CMF palette has been refined to express a distinct Italian aesthetic, combining premium materials, subtle texture contrasts, and a warm, modern lighting strategy that elevates the onboard ambiance.
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Automotive\u2011Level Attention to Detail
Precision, Perceived quality and thoughtful practicality<\/strong><\/p>\n\n\n\n

Drawing on Stellantis Design Studio\u2019s automotive heritage, the new eForma prioritizes precision and durability through carefully controlled details.<\/p>\n\n\n\n

Each enhancement is thoughtfully designed around the user experience while preserving visual purity, ensuring the seat remains both highly functional and elegantly understated. Hidden or minimized shutlines create a cleaner, more refined interaction between body panels and adjacent surfaces, while fewer visual breaks and consistently tight gaps enhance perceived quality throughout.<\/p>\n\n\n\n

\u201cThis collaboration shows how engineering and design can work together to improve a product that is both clear in intent and elevated in execution,\u201d said Lo\u00efc Rigaud, Partnerships & Sales, Stellantis Design Studio. \u201cThe new eForma is a calm, modern, and well-considered evolution.\u201d<\/p>\n\n\n\n

Functional upgrades are seamlessly integrated, including a sliding privacy panel, a fully embedded large IFE monitor, improved stowage solutions, wireless charging, and an intuitive in\u2011arm table system\u2014delivering everyday usability without compromising the design\u2019s- quiet sophistication.<\/p>\n\n\n\n

DISCOVER THE NEW ELECTRIFIED eFORMA on display now at at AIX 2026 in Hamburg, Germany<\/strong><\/p>\n\n\n\n

About Stellantis Design Studio<\/em><\/strong>
Stellantis Design Studio is a life-centric design agency that believes in the transformative power of creativity. With a focus on brand excellence, 360\u00b0 design expertise, and a unique combination of creativity, industrial design, methodology, and innovation, Stellantis Design Studio is dedicated to shaping extraordinary and desirable brands, products, and customer experiences. With a team of design enthusiasts boasting diverse talents and a multicultural background, and its global presence in Paris, Turin, Sao Paolo, Detroit, Shanghai and Casablanca, Stellantis Design Studio offers unparalleled design support. Since its creation, various clients have called upon its services: Formitalia, Airbus Helicopter, Dassault,  Aura Aero, MND, IVECO, Jamco, Stelia, Sogeclair  etc. To learn more or to contact the studio, visit <\/em>www.stellantisdesignstudio.com<\/strong><\/a><\/em>
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About GEVEN<\/em><\/strong>
Geven is an aircraft seats and interiors supplier based in Naples, Italy. Reliability, dedication and professionalism make Geven an undisputed and renowned player in the circle of great leaders in the aircraft seating and interiors manufacturing industry. By constantly innovating, and refining engineering acumen and industrial progress Geven continues to grow. <\/em>www.geven.com<\/a><\/em><\/p>\n\n\n\n

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