{"id":67395,"date":"2026-02-28T13:13:15","date_gmt":"2026-02-28T12:13:15","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=67395"},"modified":"2026-02-28T13:13:17","modified_gmt":"2026-02-28T12:13:17","slug":"mazda-launches-craft-journeys-a-series-exploring-craftsmanship-through-master-fellow-collaboration","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/mazda-launches-craft-journeys-a-series-exploring-craftsmanship-through-master-fellow-collaboration\/","title":{"rendered":"Mazda Launches Craft Journeys, a Series Exploring Craftsmanship Through Master\u2013Fellow Collaboration"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mazda launches&nbsp;Craft Journeys, a new YouTube series exploring contemporary craftsmanship through the deeply human bond between master and fellow. The series accompanies Mazda\u2019s ongoing support of the Homo Faber Fellowship, a seven-month international programme developed by the Michelangelo Foundation for Creativity and Craftsmanship that pairs established master artisans with emerging talents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reinforcing the brand\u2019s commitment to nurturing Japanese craftsmanship on an international stage, Mazda has been appointed Country Sponsor for Japan for the 2025\/26 edition of the Homo Faber Fellowship. In this role, Mazda proudly sponsors two master-fellow duos: textile pleating master Harumi Sugiura with Marcella Giannini, and Japanese paper sculptor Kuniko Maeda with Momoka Ienaga, recognising their dedication to Japanese artisanal traditions and the transmission of craft knowledge.<\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-2845680097\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-2176390792\"><a href=\"https:\/\/get.1li.ch\" target=\"_blank\" aria-label=\"1LI_AES_10_Promo\"><img src=\"https:\/\/autoestrada.ch\/wp-content\/uploads\/2023\/03\/1LI_AES_10_Promo.jpg\" alt=\"\"  srcset=\"https:\/\/autoestrada.ch\/wp-content\/uploads\/2023\/03\/1LI_AES_10_Promo.jpg 1920w, https:\/\/autoestrada.ch\/wp-content\/uploads\/2023\/03\/1LI_AES_10_Promo-300x169.jpg 300w, https:\/\/autoestrada.ch\/wp-content\/uploads\/2023\/03\/1LI_AES_10_Promo-1024x576.jpg 1024w, https:\/\/autoestrada.ch\/wp-content\/uploads\/2023\/03\/1LI_AES_10_Promo-768x432.jpg 768w, https:\/\/autoestrada.ch\/wp-content\/uploads\/2023\/03\/1LI_AES_10_Promo-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" class=\"no-lazyload\" width=\"1920\" height=\"1080\"   \/><\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Through&nbsp;Craft Journeys, Mazda offers an intimate look at how knowledge, technique and mindset are passed on, challenged and reinterpreted across generations and cultures, themes that strongly reflect Mazda\u2019s own Takumi philosophy: a master craftsperson\u2019s lifelong devotion to perfection, and the brand\u2019s approach to design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Craft Journeys: Inside the Master\u2013Fellow Relationship<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first episode of&nbsp;Craft Journeys&nbsp;is now live on Mazda\u2019s official YouTube channels, marking the beginning of the series. Each film offers a close, personal perspective on the creative journey behind craft: from the first uncertain steps to moments of tension, trust and shared discovery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Episode one takes viewers to London, following the collaborative creative process of paper sculptor Kuniko Maeda and her fellow Momoka Ienaga, trained in traditional Japanese kaga embroidery. Coming from different generations and backgrounds, the duo brings together paper, thread and form, blending age-old Japanese techniques such as kakishibu dyeing with contemporary sculptural expression.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than presenting craft as a finished object, the episode focuses on the process itself: learning to work together, navigating different instincts, and finding a shared rhythm between experience and ambition. Viewers witness how the Takumi mindset goes beyond technical mastery &#8211; embracing patience, openness and sincerity towards material, gesture and collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Kuniko Maeda reflects in the film: \u201cIt\u2019s not just about passing skills. We are sharing ideas and creating something new. Something we couldn\u2019t have imagined alone.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across all episodes,&nbsp;Craft Journeys&nbsp;positions craftsmanship as a living exchange defined by time, material, human connection and mutual transformation, principles embedded in Mazda\u2019s design approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From Film to Exhibition: Milan Design Week 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The works created during the Homo Faber Fellowship will be presented to the public in&nbsp;Today\u2019s Masters Meet Tomorrow\u2019s Talents, the final exhibition of the programme\u2019s third edition, taking place from 21 to 26 April 2026 at Casa degli Artisti during Milan Design Week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The exhibition brings together the 22 master\u2013fellow duos from 17 nationalities, working across 18 crafts in seven European countries. Each piece is the result of six months of working side by side, following an intensive masterclass programme held in Seville, Spain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Craft as a Shared Language<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on Mazda\u2019s involvement, Katarina Loksa, Head of Brand at Mazda Motor Europe, said: \u201cIt was a privilege and truly inspiring to meet these two master\u2013fellow artisan duos and see their work firsthand. Their quiet confidence, shaped by Japanese heritage, lives in every gesture \u2014 an expression of mastery, mentorship, and living tradition. Not only their technical excellence, but also the mindset behind it, is deeply aligned with Mazda\u2019s own Takumi philosophy\u201d Further episodes of\u00a0Craft Journeys\u00a0will be released on\u00a0<a href=\"https:\/\/www.youtube.com\/@MazdaEurope\" target=\"_blank\" rel=\"noreferrer noopener\">Mazda\u2019s YouTube channels<\/a>, leading up to the Milan exhibition.<\/p>\n\n\n\n<div class=\"aes-custom-banner\">\n<!-- START ADVERTISER: from tradedoubler.com -->\n<script type=\"text\/javascript\">\nvar uri = 'https:\/\/imp.tradedoubler.com\/imp?type(img)g(25597826)a(2367411)' + new String (Math.random()).substring (2, 11);\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=349143&#038;a=2367411&#038;g=25597826\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" src=\"'+uri+'\" width=\"1080\" height=\"1080\" border=\"0\"><\/a>');\n<\/script>\n<!-- END ADVERTISER: from tradedoubler.com -->\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mazda launches&nbsp;Craft Journeys, a new YouTube series exploring contemporary craftsmanship through the deeply human bond between master and fellow. The series accompanies Mazda\u2019s ongoing support of the Homo Faber Fellowship, a seven-month international programme developed by the Michelangelo Foundation for Creativity and Craftsmanship that pairs established master artisans with emerging talents. Reinforcing the brand\u2019s commitment [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":67405,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[175],"class_list":["post-67395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-slide-en"],"acf":[],"fifu_video_url":"https:\/\/youtu.be\/krZ7gD_gd1E","_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/67395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=67395"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/67395\/revisions"}],"predecessor-version":[{"id":67400,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/67395\/revisions\/67400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/67405"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=67395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=67395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=67395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}