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<\/a><\/div><\/div>\n\n\n\nThrough this commission, the McLaren 750S becomes a testament to MSO\u2019s full capabilities – demonstrating how McLaren\u2019s bespoke division transforms a client\u2019s creative inspiration into automotive artistry. <\/p>\n\n\n\n
Reimagining the \u2018City of Lights\u2019 through a monochrome lens, Project Viva takes a deliberately unexpected approach in a place defined by neon and colour – expressing McLaren\u2019s philosophy of challenging convention. <\/p>\n\n\n\n
Rather than recreating the glow and spectacle through colour, MSO translates Las Vegas\u2019 rhythm, architecture and atmosphere through hand-painted monochrome linework. The \u2018Sketch in Motion\u2019 livery captures the movement and character of the city – from iconic signage and skyline landmarks to its ties with music and performance – each element contributing to a wider narrative that also weaves in McLaren\u2019s racing and design heritage. <\/p>\n\n\n\n
MSO\u2019s bespoke paints featured on Project Viva include Muriwai White – seen on the shutters and doors within the Muriwai House motif – and Vegas Nights, a new MSO colour developed exclusively for this commission. The deep black finish is infused with subtle flecks of cyan, magenta and green, designed to capture the neon glow of Las Vegas after dark. Every sketch, colour and texture is created with intent, forming the foundation of a story told through design – exemplifying how MSO builds around ideas and inspiration rather than aesthetics alone. <\/p>\n\n\n\n
Adding a personal touch, McLaren Formula 1 Team drivers Lando Norris and Oscar Piastri contributed their own hand-applied details to the design – including the addition of the team\u2019s tenth Constructors\u2019 World Championship star on the rear bumper, celebrating its recent win, alongside signature lines and individual sketches – further celebrating McLaren Racing\u2019s commitment to high performance both on and off the track. <\/p>\n\n\n\n
\u201cProject Viva captures what McLaren Special Operations is all about – pushing beyond convention to create something truly personal. It\u2019s where craft meets character, and where any inspiration can become a story told through design. Every commission we create is a fusion of vision and skill, resulting in a car that authentically expresses the inspiration behind it. Whether born from brand storytelling or a client\u2019s own passion, MSO exists to turn ideas into something unique and meaningful.”
Jonathan Simms, Director of McLaren Special Operations (MSO) <\/p>\n\n\n\n
The McLaren 750S Project Viva will be on display at the McLaren Experience Centre within the Wynn Las Vegas Hotel from 13\u201320 November, ahead of the Las Vegas Grand Prix – a showcase of McLaren Automotive\u2019s design excellence and the full breadth of capabilities available to McLaren Special Operations clients. <\/p>\n\n\n\n
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