{"id":63736,"date":"2025-07-10T11:17:43","date_gmt":"2025-07-10T09:17:43","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=63736"},"modified":"2025-07-10T11:17:44","modified_gmt":"2025-07-10T09:17:44","slug":"fiat-professional-presents-the-ant-nature-inspires-the-strength-of-work-in-the-new-communication-campaign","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/fiat-professional-presents-the-ant-nature-inspires-the-strength-of-work-in-the-new-communication-campaign\/","title":{"rendered":"FIAT Professional presents \u201cThe Ant\u201d: nature inspires the strength of work in the new communication campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">FIAT Professional unveils its new communication campaign with the film&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=kMIn3iUYyyo&amp;list=PLFWzDDNRCgk5sGYBbInT8a7XVAf_camFa&amp;index=4\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cThe Ant\u201d,<\/a>&nbsp;a symbolic narrative that transforms an element of nature, the ant, into the spokesperson for the brand\u2019s core values: strength, endurance, and determination. Central to the experience are the launch of an unreleased track by international music star Shaggy, \u201cI Gotta Work\u201d, an energetic anthem crafted specifically for the campaign, as well as the direction of Martin Werner who had previously collaborated with FIAT for iconic spot \u201cThe Driver\u201d featuring the electrically powered FIAT 500e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conceived by Publicis Collective, the campaign, structured around a 45-second hero film and three 30-second spots dedicated to the Ducato, Scudo, and Dobl\u00f2 models, creates a visual story where the natural metaphor of the ant and its extraordinary capabilities make it the perfect alter ego of FIAT Professional vehicles and the people that drive them every single day \u2013 making them reliable, versatile, and unstoppable.<\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-218423309\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-1725720437\"><!-- START ADVERTISER: from tradedoubler.com -->\r\n<script type=\"text\/javascript\">\r\nvar uri = 'https:\/\/impfr.tradedoubler.com\/imp?type(img)g(25401758)a(2263928)' + new String (Math.random()).substring (2, 11);\r\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=320153&a=2263928&g=25401758\" target=\"_BLANK\"><img src=\"'+uri+'\" border=0><\\\/a>');\r\n<\/script>\r\n<!-- END ADVERTISER: from tradedoubler.com -->\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Set on an urban construction site, the film opens with a meeting between the ant and a Ducato in action. From that moment, a vibrant visual and narrative interplay unfolds, weaving together the natural and mechanical worlds. Through dynamic sequences, the audience witnesses a growing parallel: the ant is no longer just an insect, but a symbol of operational intelligence and adaptability, qualities shared by FIAT Professional vehicles. The message culminates in a clear and powerful statement: \u201cNatural Born Workers\u201d, as a celebration of work as a vocation, made up of small everyday actions that add up to extraordinary achievements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enhancing the film\u2019s message is an original soundtrack by the renowned artist Shaggy: the track \u201cI Gotta Work\u201d, an exclusive song produced by Shaggy and Shane Hoosong, was created specifically for the campaign and conveys the energy, perseverance, and motivation that define the working world. A musical choice that reinforces the campaign\u2019s positive, determined, and authentic tone. Shaggy is managed by Martin Kierszenbaum\/Cherrytree Music Company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Completing the project is a behind-the-scenes \u201cMaking Of\u201d video and exclusive content shot on set, offering an inside look at the production and the teamwork that brought to life the storytelling, visual effects, and music into one cohesive piece.<\/p>\n\n\n\n<div class=\"aes-custom-banner\">\n\n<!-- START ADVERTISER: Pkwteile AT from awin.com -->\n\n<a rel=\"sponsored noopener\" href=\"https:\/\/www.awin1.com\/cread.php?s=2402028&#038;v=10437&#038;q=364984&#038;r=1229872\" target=\"_blank\">\n    <img decoding=\"async\" src=\"https:\/\/www.awin1.com\/cshow.php?s=2402028&#038;v=10437&#038;q=364984&#038;r=1229872\" border=\"0\" alt=\"\">\n<\/a>\n\n<!-- END ADVERTISER: Pkwteile AT from awin.com -->\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>FIAT Professional unveils its new communication campaign with the film&nbsp;\u201cThe Ant\u201d,&nbsp;a symbolic narrative that transforms an element of nature, the ant, into the spokesperson for the brand\u2019s core values: strength, endurance, and determination. Central to the experience are the launch of an unreleased track by international music star Shaggy, \u201cI Gotta Work\u201d, an energetic anthem [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":63737,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-63736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/63736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=63736"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/63736\/revisions"}],"predecessor-version":[{"id":63741,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/63736\/revisions\/63741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/63737"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=63736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=63736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=63736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}