{"id":63229,"date":"2025-06-25T13:14:25","date_gmt":"2025-06-25T11:14:25","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=63229"},"modified":"2025-06-25T13:14:28","modified_gmt":"2025-06-25T11:14:28","slug":"happy-birthday-alfa-romeo-115-years-defined-by-italian-sportiness","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/happy-birthday-alfa-romeo-115-years-defined-by-italian-sportiness\/","title":{"rendered":"Happy Birthday, Alfa Romeo: 115 years defined by Italian sportiness"},"content":{"rendered":"\n

Alfa Romeo\u2019s connection with its fans has always stood apart in the international automotive world. Throughout its first 115 years, this deep, authentic, and inimitable bond has united passion with technical excellence, creating a truly global community. To mark this significant milestone, Alfa Romeo has organized two highly symbolic initiatives: a major event held on Sunday, June 22nd<\/sup> at the Alfa Romeo Historical Museum in Arese, and a moving video released today (link<\/a>) that pays tribute to the first six months of an extraordinary year filled with prestigious projects and partnerships.
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A special year, a collective celebration<\/p>

Advertising<\/div>
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On the 115th<\/sup> anniversary of its founding, Alfa Romeo has released a captivating video that looks back on some of the most meaningful moments from this extraordinary year for the brand of noble Italian sportiness since 1910. Though diverse, these moments are all united by a single idea that encapsulates passion, excellence, and Italian identity. The video also celebrates the commercial achievements of 2025, particularly Junior, which has achieved over 42,000 orders since its launch.<\/p>\n\n\n\n

The visual narrative opens with an intimate and profound tribute to the new 33 Stradale\u2014the centerpiece of a prestigious publication titled \u201cAlfa Romeo 33 Stradale\u201d. Entirely created by the Alfa Romeo team, the book explores the genesis of the Biscione\u2019s new custom-built car through never-before-seen images and exclusive interviews with the project\u2019s key figures. The publication was created to honor a masterpiece of engineering and design\u2014an emblem of the brand\u2019s rebirth and ambition. The story then moves to the open seas with Luna Rossa\u2014another world-renowned symbol of Italian excellence and Alfa Romeo\u2019s partner for the 38th<\/sup> America\u2019s Cup. For the first time, the world\u2019s oldest and most prestigious sailing event will be held in Italy, set against the spectacular backdrop of the Gulf of Naples. The collaboration is rooted in shared values\u2014technical perfection, a passion for competition, national pride\u2014and extends beyond the sailing world: the team also recently took part in the 2025 1000 Miglia, driving an incredible 1956 Alfa Romeo 1900 Super Sprint that is part of the Stellantis Heritage Collection and usually on display at the Alfa Romeo Historical Museum in Arese. Lastly, the video cuts to the tennis court, where the spotlight falls on Jasmine Paolini, Alfa Romeo\u2019s new Brand Ambassador. Her extraordinary season culminated in a historic double victory at the Italian open, cementing her status as one of the most beloved and respected athletes in the world of sports. Talent, determination, and authenticity: values that Paolini effortlessly embodies and that Alfa Romeo sought to celebrate at the peak of her career. These powerful and proud snapshots from an extraordinary year paid tribute to the brand\u2019s 115th<\/sup> anniversary and convey a story of constant evolution\u2014one that unfolds through prestigious projects, tributes, and collaborations. It is a story that continues to look toward the future, drawing strength from the brand\u2019s identity and pride in its role as a representative of Italy across the world.
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A memorable event at the museum in Arese to celebrate Alfa Romeo<\/p>\n\n\n\n

On June 22nd<\/sup>, the Alfa Romeo Historical Museum in Arese transformed into the epicenter of automotive passion. An audience of 1300 enthusiasts – including some of the 300 official clubs from all over the world – and over 350 cars took part in an event packed with emotions, activities, and celebrations. Designed to honor the brand\u2019s 115-year history, the event also marked the 10th<\/sup> anniversary of the museum\u2019s reopening following renovations. The program began with the Regularity Course created in collaboration with the Italian Alfa Romeo Register, which combined theory and practice, culminating in a time trial on the internal track. Afterwards, the Club Meeting brought together representatives from official Alfa Romeo Clubs worldwide, providing a unique opportunity to discuss and share ideas. One of the day\u2019s most memorable moments was the commemorative flash-mob: 115 unique Alfa Romeo vehicles spelled out \u201cAlfa Romeo 115\u201d on the museum\u2019s internal track, creating a symbolic and powerful image of the passion that unites Alfisti around the world.<\/p>\n\n\n\n

In the afternoon, the \u201c115 Years of Alfa Romeo\u201d conference took place as part of the \u201cBackstage\u201d series, revisiting key moments in the brand\u2019s history showcasing the wind tunnel model of the 33 Stradale. The program concluded with a spectacular car parade led by the \u201cTributo GTA\u201d models\u2014an homage to the legendary Giulia Sprint GTA, now celebrating its 60th<\/sup> anniversary\u2014followed by a group toast paying tribute to the deep sense of belonging that has always driven the Alfa Romeo community.<\/p>\n\n\n\n

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Alfa Romeo\u2019s connection with its fans has always stood apart in the international automotive world. Throughout its first 115 years, this deep, authentic, and inimitable bond has united passion with technical excellence, creating a truly global community. To mark this significant milestone, Alfa Romeo has organized two highly symbolic initiatives: a major event held on […]<\/p>\n","protected":false},"author":2,"featured_media":63230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-63229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/63229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=63229"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/63229\/revisions"}],"predecessor-version":[{"id":63234,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/63229\/revisions\/63234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/63230"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=63229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=63229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=63229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}