{"id":62895,"date":"2025-06-17T08:16:44","date_gmt":"2025-06-17T06:16:44","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=62895"},"modified":"2025-06-17T08:16:45","modified_gmt":"2025-06-17T06:16:45","slug":"new-lancia-ypsilon-a-masterpiece-on-the-move-triumphs-at-the-mediastars-awards","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/new-lancia-ypsilon-a-masterpiece-on-the-move-triumphs-at-the-mediastars-awards\/","title":{"rendered":"\u201cNew Lancia Ypsilon. A Masterpiece on the Move&#8221; triumphs at the Mediastars Awards"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On Friday evening in Milan, a ceremony was held for the Mediastars Awards, the independent competition which has celebrated the best in Italian advertising campaigns throughout the years. Divided into four communication sectors, and further subdivided into 12 different sections, the awards aim to celebrate the best in the Italian creative industry, with a particular focus on advertising, production studios, and digital agencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosted at the San Fedele Auditorium, the event was attended by the country\u2019s most prestigious advertising agencies, production and post-production studios, and digital agencies. Notably, the jury of the XXIX edition of the Mediastars Awards decided to honor the \u201cNew Lancia Ypsilon. A Masterpiece on the Move\u201d TV commercial with four prestigious accolades: 1<sup>st<\/sup>&nbsp;place in the Product category in the TV section, 2<sup>nd<\/sup>&nbsp;place in the TV section, Special Star for Creative Direction, and Special Star for Art Direction.<\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-3862318635\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-3487590375\"><!-- START ADVERTISER: from tradedoubler.com -->\r\n<script type=\"text\/javascript\">\r\nvar uri = 'https:\/\/impfr.tradedoubler.com\/imp?type(img)g(25401758)a(2263928)' + new String (Math.random()).substring (2, 11);\r\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=320153&a=2263928&g=25401758\" target=\"_BLANK\"><img src=\"'+uri+'\" border=0><\\\/a>');\r\n<\/script>\r\n<!-- END ADVERTISER: from tradedoubler.com -->\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Produced last year by Lancia in collaboration with the creative agency 777, the elegant video formed part of a larger ad campaign of the same name, which also extended across social media, print, and outdoor advertising. The goal was to introduce the public to the complete lineup of the New Ypsilon\u2014the first model of the Italian brand\u2019s new era\u2014showcasing its classic yet modern style through the clever juxtaposition of Lancia\u2019s latest creation with some iconic pieces of Italian art.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set against a backdrop of spare, austere architecture reminiscent of De Chirico\u2019s cityscapes, the ad presents the New Lancia Ypsilon as a masterpiece on the move. Within this setting, the ad\u2019s actors are characters from iconic works of arts, brought to life through slow-motion and special lighting effects, accompanying the New Lancia Ypsilon as it becomes a masterpiece on the move. The works of art featured in the ad include \u201cLady with an Ermine\u201d by Leonardo da Vinci, \u201cYoung Woman in a Yellow Dress (Madame Modot)\u201d by Amedeo Modigliani, and \u201cThe Kiss\u201d by Francesco Hayez. Furthermore, the ad was shot entirely in Rome\u2014one of the most iconic symbols of Italy throughout the world\u2014and accompanied by a classic yet contemporary reinterpretation of the aria \u201cCasta Diva\u201d from Bellini\u2019s \u201cNorma\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, the success at the prestigious Mediastars Awards stands as a proud achievement for everyone involved in the \u201cNew Lancia Ypsilon: A Masterpiece on the Move\u201d project. It is not only recognition of a successful campaign, but also a tribute to Lancia\u2019s ability to clearly and creatively express its penchant for elegance, innovation, and beauty. This philosophy takes center stage in the ad, which succeeds in capturing the identity of the New Lancia Ypsilon and speaks directly to its audience\u2014i.e., those who are interested in culture and aesthetics, attracted to style, and inspired by technological innovation and environmental issues. It targets a sophisticated, conscious audience who is naturally drawn to beauty and contemporary ideas and sees Lancia as an authentic symbol of refined Italian modernity. Charles Fuster, Lancia Marketing &amp; Communication Director, states: \u201cThese prestigious awards not only make us proud, but also demonstrate that Lancia is ready to reclaim its place at the top of the premium B-segment. With the New Lancia Ypsilon, we wanted to unite design, emotion, and value for our customers. And the results speak for themselves: we are attracting new customers who appreciate perceived quality and innovation, as well as stylistic elegance and aesthetic and environmental harmony.\u201d<\/p>\n\n\n\n<div class=\"aes-custom-banner\">\n\n<!-- START ADVERTISER: Fitness Options from awin.com -->\n\n<a rel=\"sponsored noopener\" href=\"https:\/\/www.awin1.com\/cread.php?s=3235923&#038;v=899&#038;q=447282&#038;r=1229872\" target=\"_blank\">\n    <img decoding=\"async\" src=\"https:\/\/www.awin1.com\/cshow.php?s=3235923&#038;v=899&#038;q=447282&#038;r=1229872\" border=\"0\" alt=\"\">\n<\/a>\n\n<!-- END ADVERTISER: Fitness Options from awin.com -->\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On Friday evening in Milan, a ceremony was held for the Mediastars Awards, the independent competition which has celebrated the best in Italian advertising campaigns throughout the years. Divided into four communication sectors, and further subdivided into 12 different sections, the awards aim to celebrate the best in the Italian creative industry, with a particular [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":62896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-62895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/62895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=62895"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/62895\/revisions"}],"predecessor-version":[{"id":62900,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/62895\/revisions\/62900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/62896"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=62895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=62895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=62895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}