{"id":61995,"date":"2025-05-02T18:17:13","date_gmt":"2025-05-02T16:17:13","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=61995"},"modified":"2025-05-02T18:17:15","modified_gmt":"2025-05-02T16:17:15","slug":"the-worlds-most-famous-and-pampered-feline-choupette-stars-in-hublots-big-bang-20th-anniversary-campaign","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/the-worlds-most-famous-and-pampered-feline-choupette-stars-in-hublots-big-bang-20th-anniversary-campaign\/","title":{"rendered":"THE WORLD\u2019S MOST FAMOUS AND PAMPERED FELINE CHOUPETTE STARS IN HUBLOT\u2019S BIG BANG 20TH\u00a0ANNIVERSARY CAMPAIGN"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The internet\u2019s reigning feline icon, Choupette, has landed her most unexpected role with luxury\u2019s most polarizing watch brand Hublot. The Swiss watchmaker has tapped fashion\u2019s famously pampered cat to celebrate its 20th anniversary of the iconic Big Bang collection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Known for rewriting the rules of luxury, Hublot is the antithesis of quiet design. It challenges the status quo of watchmaking with bold product design and just like the timepieces themselves, Hublot wearers aren\u2019t afraid to stand out. Two decades ago, the introduction of the Big Bang collection ignited a shift in the industry by daring to fuse unconventional materials and disregard traditional tropes of the category. Hublot and its Big Bang have gone from one showstopper to another, building on a spirit of revolution, audacity and playfulness. With many world-firsts and genre-defying feats, the Big Bang will go down in history as the first truly iconic watch of the 21st century and a beacon of creativity in a field that\u2019s usually confined by history and tradition.<\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-4289351573\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-3257526040\"><!-- START ADVERTISER: from tradedoubler.com -->\r\n<script type=\"text\/javascript\">\r\nvar uri = 'https:\/\/impfr.tradedoubler.com\/imp?type(img)g(25401758)a(2263928)' + new String (Math.random()).substring (2, 11);\r\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=320153&a=2263928&g=25401758\" target=\"_BLANK\"><img src=\"'+uri+'\" border=0><\\\/a>');\r\n<\/script>\r\n<!-- END ADVERTISER: from tradedoubler.com -->\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign unveils Hublot\u2019s new tagline \u2013 \u201cOwn It\u201d. A bold and unapologetic call to action, and an uncompromising mindset. This new mantra perfectly captures the authentic, loud, and polarising spirit of the brand. Extending that fearless attitude to its new campaign, Hublot has chosen the one and only Choupette, who doesn\u2019t have a wrist or know how to tell the time. Choupette, a cultural icon known for her haute lifestyle and unfiltered personality, brings her signature attitude to a campaign that celebrates outrageous confidence and radical individuality that define both her and Hublot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Julien Tornare, Hublot\u2019s CEO says:&nbsp;\u201cThe Big Bang represents a revolution in watchmaking, a perfect union of tradition and modernity. While remaining rooted in the values of luxury watchmaking, such as artisanal quality and attention to detail, Hublot has managed to position the Big Bang as a disruptor within an industry that has traditionally seen little design innovation. This is what sets us apart. With our new campaign, we want to celebrate the courage to break the mold and experiment without fear of going beyond.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Captured by visionary photographer Carlijn Jacobs, the campaign unfolds in a series of striking, high fashion visuals interspersed with meme-inspired content. With this, Hublot embraces the new language of luxury on social media, engaging people with storytelling, playfulness and unpredictability.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From \u2018failed\u2019 takes to Choupette\u2019s diva moments, the campaign is far from another polished luxury marketing campaign. Including behind-the-scenes footage it offers a rare, self-aware glimpse into a luxury world that doesn\u2019t take itself too seriously. Putting this low filter lens on high luxury allows Hublot to break the fourth wall and bring its audience into the moment, rather than observe from afar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign commenced on 1st May where Choupette is seen on TikTok and Instagram modelling the Big Bang 20th Anniversary Red Magic. Throughout the month, the spotlight shifts to two more icons: the striking Big Bang Tourbillon Automatic Yellow Neon Saxem, worn by a chic mysterious lady in a statement faux-fur coat, and the Big Bang 20th Anniversary Titanium Ceramic piece, seen on a powerful athlete unapologetically working out right in a gym locker.<\/p>\n\n\n\n<div class=\"aes-custom-banner\">\n\n<!-- START ADVERTISER: Pkwteile AT from awin.com -->\n\n<a rel=\"sponsored noopener\" href=\"https:\/\/www.awin1.com\/cread.php?s=2402031&#038;v=10437&#038;q=364984&#038;r=1229872\" target=\"_blank\">\n    <img decoding=\"async\" src=\"https:\/\/www.awin1.com\/cshow.php?s=2402031&#038;v=10437&#038;q=364984&#038;r=1229872\" border=\"0\" alt=\"\">\n<\/a>\n\n<!-- END ADVERTISER: Pkwteile AT from awin.com -->\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The internet\u2019s reigning feline icon, Choupette, has landed her most unexpected role with luxury\u2019s most polarizing watch brand Hublot. The Swiss watchmaker has tapped fashion\u2019s famously pampered cat to celebrate its 20th anniversary of the iconic Big Bang collection. Known for rewriting the rules of luxury, Hublot is the antithesis of quiet design. It challenges [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":61996,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-61995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/61995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=61995"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/61995\/revisions"}],"predecessor-version":[{"id":62000,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/61995\/revisions\/62000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/61996"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=61995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=61995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=61995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}