{"id":61533,"date":"2025-04-10T11:32:01","date_gmt":"2025-04-10T09:32:01","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=61533"},"modified":"2025-04-10T11:32:03","modified_gmt":"2025-04-10T09:32:03","slug":"the-lancia-flaminia-loraymo-takes-centerstage-at-the-2025-festival-car-concorso-deleganza","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/the-lancia-flaminia-loraymo-takes-centerstage-at-the-2025-festival-car-concorso-deleganza\/","title":{"rendered":"The Lancia Flaminia Loraymo takes centerstage at the 2025 Festival Car Concorso d\u2019Eleganza"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The contest for the design of the official poster of the Concorso d\u2019Eleganza Festival Car has come to a close and the winning image features the silhouette of the unmistakable Lancia Flaminia Loraymo (1960), the extraordinary prototype of the Flaminia Coup\u00e9 created by the brilliant American designer Raymond Loewy. This stunning poster will promote the fourth edition of the Festival Car Concorso d\u2019Eleganza taking place on September 28<sup>th<\/sup>. Organized by&nbsp;Autoappassionati, the event will light up the streets and squares of Revigliasco Torinese, a charming hamlet located in the hillsides surrounding Turin, providing classic-car lovers with a unique experience in a historic setting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the Stellantis Heritage collection, and usually on show at the Heritage Hub in Turin, the Lancia Flaminia Lorayamo is a one-of-a-kind model and will make an appearance at the 2025 Festival Car Concorso d\u2019Eleganza, which this year has become an official event in the international calendar of the FIVA (F\u00e9d\u00e9ration International des V\u00e9hicules Anciens)\u2014the most important classic car federation in the world. With this event, Lancia strengthens its ties to Piedmont, the brand\u2019s historic home and a place where tradition, innovation, and a passion for automobiles continue to join forces and flourish. Further information about the 2025 Festival Car is available on its official site at the following link.<\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-1594828163\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-2329544210\"><!-- START ADVERTISER: from tradedoubler.com -->\r\n<script type=\"text\/javascript\">\r\nvar uri = 'https:\/\/impfr.tradedoubler.com\/imp?type(img)g(25346028)a(2263928)' + new String (Math.random()).substring (2, 11);\r\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=289682&a=2263928&g=25346028\" target=\"_BLANK\"><img src=\"'+uri+'\" border=0><\\\/a>');\r\n<\/script>\r\n<!-- END ADVERTISER: from tradedoubler.com --><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To enjoy an emotional journey through automobile history, the public can walk through the doors of the Heritage Hub, Stellantis\u2019 exposition space located in the Mirafiori industrial area in Turin. Housed within the faithfully restored, historic Officina 81 plant in Via Plava, the Heritage Hub holds over 300 classic cars and takes visitors on an immersive journey through Italian automotive history. 64 classic cars, divided in 8 thematic areas, are showcased at the center of the exposition space, including the Flaminia Loraymo displayed in the \u201cConcepts and Fuoriserie\u201d area. In the right nave, it is possible to admire the impressive collection dedicated to Lancia, including 9 vehicles which inspired the brand\u2019s future design, such as the Aurelia B24 Spider, the \u201cpresidential\u201d Flaminia, and the Stratos. Plus, a special area has been dedicated to Lancia\u2019s legendary rally vehicles. An unparalleled period in terms of technical and racing triumphs, \u201cThe Rally Era\u201d section features the titans of on- and off-road racing history, such as the Fulvia HF, the Stratos, the 037, and the Delta Integrale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rally world will see the return of a motorsport giant, as Lancia makes its comeback with the bold New Ypsilon Rally4 HF. Incidentally, the Rally Regione Piemonte held in Alba (CN) from April 11<sup>th<\/sup>&nbsp;and April 13<sup>th<\/sup>&nbsp;will provide an early look at the brand\u2019s new motorsport era. The event will host the Lancia Corse HF Village, the heartbeat of Lancia passion which will feature a hospitality area and engaging activities. It will be the perfect opportunity to try out and road-test the qualities of the New Lancia Ypsilon, available in hybrid and electric configurations, which is best in its segment in terms of versatility, efficiency, and eco-friendliness. Furthermore, the event will feature a collection of 25 historically significant Lancia vehicles which has been organized by the Cinzano Rally Team, the promoter of the Regione Piemonte Rally. Moreover, guests will be able to admire the 280-hp Ypsilon HF, the high-performance road version powered by a 100% electric engine which goes from 0 to 100 km\/h in less than 5.8 seconds. To be released halfway through the year, the Ypsilon HF combines superior performance with a design inspired by the most radical vehicles from Lancia\u2019s past, including a lowered suspension and a widened wheel track.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is a common thread that connects the brand\u2019s historic racing legacy to its new forward-looking identity: elegance, passion, and strong ties to the local territory. These characteristics will be on full display throughout the jam-packed program of the Festival Car 2025. The festivities kick off on Friday September 26<sup>th<\/sup>&nbsp;with a visit of Moncalieri Castle and continue on Saturday with an exclusive tour of the Stellantis Heritage Hub and a stop at the Sanctuary of Vicoforte. The grand finale will take place on Sunday the 28<sup>th<\/sup>&nbsp;with the Concorso d\u2019Eleganza and also include an exciting parade of the classic cars which will be on display in the historic center of Revigliasco Torinese. This exciting event is perfectly in line with the spirit of Lancia, a brand which continues to write new chapters in its history by blending heritage, motorsport, and innovation with strong ties to its local territory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new Festival Car 2025 poster designed in collaboration with IED Torino<br>The poster of the Festival Car 2025 was produced in collaboration with IED Turin. Students working towards a bachelor\u2019s degree in Transportation Design worked hard to produce a concept which included the poster, flags, and banners for the communication campaign of the fourth edition of the Festival Car 2025.&nbsp;A visit to the Heritage Hub in Turin provided all of the students participating in the contest with the unique opportunity to take a look up close at the star of 2025 edition, the Lancia Flaminia Loraymo. This experience provided vital inspiration and allowed the young designers to pick up on important details for their projects. Among the 40 submissions for the contest, the winning project came courtesy Mercedes Alazraki, who drew inspiration from the art and mood of the Sixties, which are perfectly embodied in the vehicle as well. In addition to Revigliasco Torinese and the Flaminia Loraymo, the star of this year\u2019s event, the poster features Viola Erickson Loewy, the wife of Raymond Loewy, seated on its hood and casually flipping through a map of Piedmont to symbolize both the era\u2019s chic and refined spirit and the joy and freedom of driving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Lancia Loraymo, the splendid American prototype of the Flaminia Coup\u00e9<br>Made in just one single model in 1960 as a rebodied Flaminia Coup\u00e9, the Lancia Loraymo was created by the industrial designer Raymond Loewy, who was famous for designing the iconic glass Coca-Cola bottle and the Lucky Strike package. A French-born American, Loewy designed the vehicle for his personal use and had it made by Turin-based coachbuilder Rocco Motto, who was especially skilled in aluminum; meanwhile, the mechanics were tuned by Nardi, who boosted the 2.5 L V6 engine from 119 HP to around 150 HP. The designer was so happy with the result that he decided to present the car at the 1960 Paris Motor Show. Loraymo is an acronym of the designer&#8217;s surname and name\u2014LOEwy RAYMOnd\u2014 which was also the telegraphic address of his studio. Loewy used his Flaminia as his personal car for years, first in Europe and then in the United States. Several years after his death, the car was rediscovered by the president of the American Lancia Club, who decided to repatriate it by donating it to Lancia. Its most striking features include the tapering front end with gaping grill enclosed by a prominent chrome frame, which also serves as a bumper. The two outrigger fog lights are detached from the body by an aerodynamic fin and tucked under the headlights on the front fenders, which are slightly open-ended at the bottom to allow for better brake cooling. The sinuous shape incorporates highly sophisticated aerodynamic solutions, such as the fully closed chrome wheel rims and the aileron above the rear windscreen\u2014a highly advanced solution for its time, which a few years later would be used on the Lancia Stratos HF. Lastly, the wraparound rear windscreen overhangs the boot, which is only accessible from the passenger compartment. The only protruding rear elements are the twin exhaust pipes and slim bumper, while the taillights are flush with the body.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lancia\u2019s return to the rally world<br>Lancia returns to rally racing with a project which unites its past to its future, its traditions to its vision of the future. The debut of the New Ypsilon Rally4 HF and the introduction of the Trofeo Lancia in the Italy Rally Championship 2025 mark the beginning of a new motorsport adventure which calls back to its legendary history, top-class drivers, and iconic models such as the Stratos, the 037, and the Delta HF Integrale. However, this journey goes far beyond mere nostalgia: Lancia is focused on the future with a desire to invest in young talents and build a bridge between its haloed past and the challenges of a constantly evolving motorsport world. The star of this comeback is the Ypsilon Rally4 HF, a vehicle designed for lower categories, but able to guarantee the performance expert drivers require as well. After all, the project has been appreciated by plenty of drivers and tuners from the get-go. The vehicle\u2019s success has been underlined both by its sales\u2014with it set to surpass 90 units sold in just four months\u2014and a boom in registrations to the Trofeo Lancia, which has already hit its cap of 40 participants. Equipped with a 212-HP, three-cylinder 1.2 Turbo engine paired with a SADEV 5-speed gearbox with a next-generation mechanical limited-slip differential, the Ypsilon Rally4 HF features exceptional fine-tuning which was personally carried out by Miki Biasion, a true motorsports legend who, between the 80s and 90s, became inextricably linked to Lancia and went on to become the most successful Italian driver in history. Behind the wheel of the iconic Delta of the Martini Racing team, Biasion won the 1988 and 1989 World Championships, helping Lancia become the most successful brand ever with ten World Constructors\u2019 Championships, three World Sports Prototype Championship, one 1000 Miglia, two Targa Florio, and one Carrera Panamericana. In conjunction with the debut of the Ypsilon Rally4 HF, the Trofeo Lancia will take place across five races within the 2025 Italian Rally Championship, kicking off with the Targa Florio and ending at the legendary Rallye Sanremo. With an impressive \u20ac360,000 prize fund, the Trofeo Lancia has established itself as one of the highest paying cups on the national stage and provides drivers with the chance to win a spot in the official Lancia Corse HF team led by Eugenio Franzetti in the next FIA ERC season (if the winner is an Under-35). In short, Lancia is not only making a return to rally to pay homage to its past, but is getting ready to open a new chapter with the audacious and innovative spirit which has always set it apart.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lancia stars in \u201cThe Rally Era\u201d section of the Heritage Hub<br>\u201cThe Rally Era\u201d section at the Heritage Hub is a m\u00e9lange of history and speed, a place where you can relive rally\u2019s glory days between Sixties and Nineties\u2014a period of success and evolution in this category. With respect to Formula 1, the premier class in motorsport, Rally championships received just as much, if not more, attention and support from fans throughout Europe back then. They not only got your heart racing, but also led to technological advancements. Races in those days, and rally ones in particular, turned out to be especially useful for experimenting with new composite materials which would later find their way to normal production vehicles, offering efficiency, lightness, safety, and driving pleasure. With major contributions from drivers like Sandro Munari and Miki Biasion, and their respective co-pilots Mario Mannucci and Tiziano Siviero, Lancia\u2019s unstoppable domination during its rally era is indelibly linked to a number of models which became symbols of its immense technical knowhow and the value of the original vehicles\u2019 designs, even from a strictly ergonomic and formal point of view. Visitors to \u201cThe Rally Era\u201d can take a look up close at marvels such as the Lancia Fulvia HF, whose #14 legendary 1972 Monte Carlo Rally winning model is on display; the Lancia Stratos HF, winner of three World Constructors\u2019 Championships, a futuristic and unstoppable vehicle which was used as a laboratory for countless technical and stylistic solutions; the Lancia Rally 037, the last two-wheel-drive vehicle to win the World Championship; and the Lancia Delta HF, which still holds the record for world titles, with six won between 1987 and 1992. There is even space for the Lancia Delta S4 Martini, the first Italian 4&#215;4 used in racing, and the captivating Lancia ECV2, the 1988 prototype designed to revolutionize the rally world.<\/p>\n\n\n\n<div class=\"aes-custom-banner\">\n\n<!-- START ADVERTISER: TelecomItalia from awin.com -->\n\n<script language=\"JavaScript\" src=\"https:\/\/www.awin1.com\/cawshow.php?v=9773&#038;s=3753851&#038;q=344669&#038;r=1229872\"><\/script>\n<noscript>\n    <iframe src=\"https:\/\/www.awin1.com\/cawshow.php?v=9773&#038;s=3753851&#038;q=344669&#038;r=1229872&#038;iframe=1\" width=\"300\" height=\"250\" frameborder=\"0\" border=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\"><\/iframe>\n<\/noscript>\n\n<!-- END ADVERTISER: TelecomItalia from awin.com -->\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The contest for the design of the official poster of the Concorso d\u2019Eleganza Festival Car has come to a close and the winning image features the silhouette of the unmistakable Lancia Flaminia Loraymo (1960), the extraordinary prototype of the Flaminia Coup\u00e9 created by the brilliant American designer Raymond Loewy. This stunning poster will promote the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":61534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-61533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/61533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=61533"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/61533\/revisions"}],"predecessor-version":[{"id":61538,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/61533\/revisions\/61538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/61534"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=61533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=61533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=61533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}