{"id":56106,"date":"2024-06-29T17:59:14","date_gmt":"2024-06-29T15:59:14","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=56106"},"modified":"2024-06-29T17:59:15","modified_gmt":"2024-06-29T15:59:15","slug":"hublot-wins-the-red-dot-award-for-product-design-2024","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/hublot-wins-the-red-dot-award-for-product-design-2024\/","title":{"rendered":"HUBLOT WINS THE RED DOT AWARD FOR PRODUCT DESIGN 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Selected by an international jury composed of designers and experts in the field, the Red Dot Design Award has become internationally recognized as a hallmark of exceptional design and quality. On June 24<sup>th<\/sup>, 2024, the Red Dot Design Award for Product Design has been granted to Hublot\u2019s MP-10 Tourbillon Weight Energy System for its ingenuity and exceptional design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reinventing automatic winding<\/strong><\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-1895047521\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-2297259584\"><!-- START ADVERTISER: from tradedoubler.com -->\r\n<script type=\"text\/javascript\">\r\nvar uri = 'https:\/\/impfr.tradedoubler.com\/imp?type(img)g(25401758)a(2263928)' + new String (Math.random()).substring (2, 11);\r\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=320153&a=2263928&g=25401758\" target=\"_BLANK\"><img src=\"'+uri+'\" border=0><\\\/a>');\r\n<\/script>\r\n<!-- END ADVERTISER: from tradedoubler.com -->\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A traditional movement is formed of a flat dial paired with an oscillating weight on the case-back side. However, this type of construction is incompatible with the&nbsp; MP-10. The piece has no dial or hands, it is not flat, and it is read vertically. So, how is it wound?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The engineers at Hublot retained the weight principle but verticalised it, just like the movement, then duplicated it. On either side of the central architecture sit two blocks of white gold, arranged on a vertical axis along which they are free to move. To prevent them from colliding with the banking, Hublot developed a system of shock absorbers. These two vertical weights engage a rack and are able to wind the movement bidirectionally \u2013 an exclusive Hublot development for which a patent is also pending, that gives the MP-10 a power reserve of more than 48 hours. The watch is wound manually via the crown at 12 o&#8217;clock, while the time is set using a second crown nestled on the case-back side to preserve the fluidity of the design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unprecedented complexity<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The exterior is on par with the movement. While the case construction is simple (two pieces, middle and case-back in shiny micro-blasted titanium), the sapphire crystal atop it is Hublot&#8217;s most complex to date and combines inclined planes on three axes. The same applies to the integrated rubber strap \u2013 also the most refined ever designed by the Manufacture. Until the next MP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RED DOT AWARD<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Red Dot Design Award is one of the world\u2019s largest and best-known design competitions. Its roots reach as far back as 1954. Every year, it is held in the disciplines, product design, brand &amp; communication design as well as prototypes and design concepts. An independent, international jury comprising professors, designers and journalists select the winners, who receive the Red Dot or Red Dot: Best of the Best quality label. The jury inspects and assesses the design quality of every entry individually in order to decide on the winners. The entries are tested and discussed by the design experts in an evaluation process that lasts for several days.<\/p>\n\n\n\n<div class=\"aes-custom-banner\">\n\n<!-- START ADVERTISER: Adorelle CH from awin.com -->\n\n<a rel=\"sponsored noopener\" href=\"https:\/\/www.awin1.com\/cread.php?s=2955644&#038;v=21731&#038;q=409467&#038;r=1229872\" target=\"_blank\">\n    <img decoding=\"async\" src=\"https:\/\/www.awin1.com\/cshow.php?s=2955644&#038;v=21731&#038;q=409467&#038;r=1229872\" border=\"0\" alt=\"\">\n<\/a>\n\n<!-- END ADVERTISER: Adorelle CH from awin.com -->\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Selected by an international jury composed of designers and experts in the field, the Red Dot Design Award has become internationally recognized as a hallmark of exceptional design and quality. On June 24th, 2024, the Red Dot Design Award for Product Design has been granted to Hublot\u2019s MP-10 Tourbillon Weight Energy System for its ingenuity [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":56107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-56106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/56106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=56106"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/56106\/revisions"}],"predecessor-version":[{"id":56111,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/56106\/revisions\/56111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/56107"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=56106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=56106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=56106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}