{"id":54013,"date":"2024-03-17T17:25:27","date_gmt":"2024-03-17T16:25:27","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=54013"},"modified":"2024-03-17T17:28:00","modified_gmt":"2024-03-17T16:28:00","slug":"betley-batur-introduces-light-sculpture-the-first-step-in-digital-personalization","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/betley-batur-introduces-light-sculpture-the-first-step-in-digital-personalization\/","title":{"rendered":"Bentley Batur introduces light sculpture &#8211; The first step in digital personalization"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The new Bentley Batur \u2013 the handcrafted, coachbuilt coupe from Mulliner \u2013 showcases a new technology that delivers welcome animation sequences projected to the ground from the door.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bentley Motors has spent the last 100 years providing customers with exceptional luxury cars formed in metal, wood and leather. Looking to the future, light will be the fourth material that will play a significant part in Bentley\u2019s design language, as originally demonstrated by the 2019 concept car EXP100 GT with its illuminated front grille.<\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-3708611901\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-1275666245\"><!-- START ADVERTISER: from tradedoubler.com -->\r\n<script type=\"text\/javascript\">\r\nvar uri = 'https:\/\/impfr.tradedoubler.com\/imp?type(img)g(25401758)a(2263928)' + new String (Math.random()).substring (2, 11);\r\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=320153&a=2263928&g=25401758\" target=\"_BLANK\"><img src=\"'+uri+'\" border=0><\\\/a>');\r\n<\/script>\r\n<!-- END ADVERTISER: from tradedoubler.com -->\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Batur provides the first glimpse of light craftsmanship and the endless opportunities it could provide for luxury digital personalisation. Advanced Digital Light Processing (DLP) has been innovated to produce an animated welcome image when the door of the car is opened, in this case showcasing the Batur\u2019s design and profile that is projected on to the floor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new projection system brings the potential for a customer to curate a bespoke welcome animation for their car, offering a true first step into digital personalisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the first automotive application using DLP technology, which can be found in advanced headlights and head up display systems, to welcome occupants to a car. The projection system that makes this possible uses three coloured light sources projecting through five different lens and two prisms into a highly advanced 8mm<sup>2<\/sup>&nbsp;Digital Micromirror Device (DMD<sup>TM<\/sup>). The light signal is then focused through five further lenses, displaying the animation on the ground when the doors open.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a> The DMD\u2122 device is a small silicone chip that consists of 415,800 tiny mirrors. Through the movement of the mirrors, a moving image can be produced. The mirrors themselves are made of aluminium and are&nbsp;16 microns in width \u2013 a fifth of the width of a human hair. As the size of the mirror and hinge is so small they can react thousands of times per second with each mirror delivering one pixel in the animation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The image is created by sculpting the light from the coloured light sources and previous lenses and hitting the mirrors in the \u2018on\u2019 position. All mirrors in the \u2018off\u2019 position reflect the light into a heat sink within the projector that absorbs the light. The light leaving the DMD<sup>TM&nbsp;<\/sup>chip travels through five further lens and focuses on the floor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This new feature is the next step of a\u00a0 journey where Bentley Mulliner continues to innovate and push further the boundaries of technology, to offer customers an even more unique luxury personalisation experience.<\/p>\n\n\n\n<div class=\"aes-custom-banner\">\n<!-- START ADVERTISER: from tradedoubler.com -->\n<script type=\"text\/javascript\">\nvar uri = 'https:\/\/imp.tradedoubler.com\/imp?type(img)g(24099432)a(2367411)' + new String (Math.random()).substring (2, 11);\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=284854&#038;a=2367411&#038;g=24099432\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" src=\"'+uri+'\" width=\"250\" height=\"250\" border=\"0\"><\/a>');\n<\/script>\n<!-- END ADVERTISER: from tradedoubler.com -->\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The new Bentley Batur \u2013 the handcrafted, coachbuilt coupe from Mulliner \u2013 showcases a new technology that delivers welcome animation sequences projected to the ground from the door. Bentley Motors has spent the last 100 years providing customers with exceptional luxury cars formed in metal, wood and leather. Looking to the future, light will be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":54028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[208],"class_list":["post-54013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-video-en"],"acf":[],"fifu_video_url":"https:\/\/youtu.be\/Ty4ZhJhhMx0","_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/54013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=54013"}],"version-history":[{"count":2,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/54013\/revisions"}],"predecessor-version":[{"id":54024,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/54013\/revisions\/54024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/54028"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=54013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=54013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=54013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}