{"id":49836,"date":"2023-09-01T07:16:23","date_gmt":"2023-09-01T05:16:23","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=49836"},"modified":"2023-09-01T07:16:25","modified_gmt":"2023-09-01T05:16:25","slug":"fiats-color-palette-is-enriched-with-two-new-shades-dedicated-to-the-new-500","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/fiats-color-palette-is-enriched-with-two-new-shades-dedicated-to-the-new-500\/","title":{"rendered":"FIAT\u2019s color palette is enriched with two new shades, dedicated to the New 500"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">FIAT\u2019s revolutionary color strategy \u2013 inspired by the Italian Sea, Sun, Earth and Sky \u2013 continues. The brand\u2019s intention is to \u201ccolor\u201d the world of mobility, to bolster its undisputed leadership as a brand of joy, colors and optimism. From October, the FIAT color palette will be enriched with two new liveries, inspired by the Italian Sun and Sky, and dedicated to the New 500.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two new colors are consistent with the brand\u2019s decision to stop producing gray cars; on the contrary, with its range of ambassadors for Italy in a palette of exclusive shades that recall the country\u2019s beautiful scenery: the Italian sea, sun, land and sky. Indeed, for over a century, FIAT has brought joy, a carefree attitude and Italian taste to streets all over the world.<\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-2924489576\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-949501093\"><!-- START ADVERTISER: from tradedoubler.com -->\r\n<script type=\"text\/javascript\">\r\nvar uri = 'https:\/\/impfr.tradedoubler.com\/imp?type(img)g(25401758)a(2263928)' + new String (Math.random()).substring (2, 11);\r\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=320153&a=2263928&g=25401758\" target=\"_BLANK\"><img src=\"'+uri+'\" border=0><\\\/a>');\r\n<\/script>\r\n<!-- END ADVERTISER: from tradedoubler.com -->\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by the Italian Sun, the new color will be a striking \u201cpastel yellow\u201d, to enhance the silhouette of the New 500, as well as being traditionally associated with the creative energy that brings life and light to the future. \u201cDressed up\u201d like so, the iconic FIAT will add a touch of pop to its soul and, definitely, not go unnoticed in cities where cars in neutral shades are predominant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sophisticated and elegant, this new light blue will further strengthen New 500 premium positioning. This color will conversely be an \u201ciridescent light blue\u201d inspired by the Italian Sky. Courtesy of a specific paintwork process that can enhance the transparency and lightness of the tones, the iridescent effect \u2013 made possible by physical phenomena of reflection, refraction, and interference of light waves \u2013 offers the perception of different colors depending on the observation point and light conditions, just like admiring the sky reflected on the sea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The New 500 now comes in Rose Gold, Red, Onyx Black and Ice White, as well as in the two Celestial Blue and Ocean Green colors available from certain dealerships while introducing the two new ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The current FIAT range in Europe is available in 30 different shades of colors, including Gelato White, Sicilia Orange, Paprika Orange, Passione Red, Blu Dipinto di Blu, Italia Blue, Venezia Blue, Rugiada Green, Foresta Green, Rose Gold and Cinema Black \u2013 all with an evocative name that recall the beautiful landscapes of Italy and its Dolce Vita.<\/p>\n\n\n\n<div class=\"aes-custom-banner\">\n\n<!-- START ADVERTISER: TRADE SHOP from awin.com -->\n\n<a rel=\"sponsored noopener\" href=\"https:\/\/www.awin1.com\/cread.php?s=3082051&#038;v=28243&#038;q=431578&#038;r=1229872\" target=\"_blank\">\n    <img decoding=\"async\" src=\"https:\/\/www.awin1.com\/cshow.php?s=3082051&#038;v=28243&#038;q=431578&#038;r=1229872\" border=\"0\" alt=\"\">\n<\/a>\n\n<!-- END ADVERTISER: TRADE SHOP from awin.com -->\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>FIAT\u2019s revolutionary color strategy \u2013 inspired by the Italian Sea, Sun, Earth and Sky \u2013 continues. The brand\u2019s intention is to \u201ccolor\u201d the world of mobility, to bolster its undisputed leadership as a brand of joy, colors and optimism. From October, the FIAT color palette will be enriched with two new liveries, inspired by the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-49836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/49836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=49836"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/49836\/revisions"}],"predecessor-version":[{"id":49841,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/49836\/revisions\/49841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/49837"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=49836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=49836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=49836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}