{"id":41794,"date":"2022-10-18T16:50:48","date_gmt":"2022-10-18T14:50:48","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=41794"},"modified":"2022-10-18T16:50:51","modified_gmt":"2022-10-18T14:50:51","slug":"mazda-masterstrokes","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/mazda-masterstrokes\/","title":{"rendered":"Mazda Masterstrokes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The perfect colour brings out subtle details that might otherwise be missed in Mazda\u2019s beautifully reductive Kodo design philosophy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no better example of this than the new Rhodium White paint, introduced on the <strong><a href=\"https:\/\/eu.mazda-press.com\/cars\/mazda-cx-60\/\" target=\"_blank\" rel=\"noopener\"><u>Mazda CX-60<\/u><\/a><\/strong> and coming soon to the <strong><a href=\"https:\/\/eu.mazda-press.com\/cars\/mazda-cx-5\/\" target=\"_blank\" rel=\"noopener\"><u>Mazda CX-5<\/u><\/a><\/strong>. With its unique metal-like shine \u201cIt heightens the solid feel of the overall form, and the beautiful details in the reflection \u2013 even in the gamut where shade expression is difficult,\u201d explains Keiichi Okamoto, Senior Creative Expert in the Design Division.<\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-1073822482\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-2930401310\"><!-- START ADVERTISER: from tradedoubler.com -->\r\n<script type=\"text\/javascript\">\r\nvar uri = 'https:\/\/impfr.tradedoubler.com\/imp?type(img)g(25401758)a(2263928)' + new String (Math.random()).substring (2, 11);\r\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=320153&a=2263928&g=25401758\" target=\"_BLANK\"><img src=\"'+uri+'\" border=0><\\\/a>');\r\n<\/script>\r\n<!-- END ADVERTISER: from tradedoubler.com -->\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Rhodium White\u2019s rich depth, radiance and fine grain accentuate the shadows that have been artfully sculpted into Mazda\u2019s Kodo design. As you can imagine this almost magical interaction between paint and metal took years of hard work and innovation to achieve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThe general impression of white is that it\u2019s pure, clean, and has an elegant feel to it. For our white we wanted to add some robustness to the elegance.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like the stunning Soul Red Crystal and Machine Grey, Rhodium White uses aluminium flakes to create a uniform reflective layer which, in this case, is just 0.5 microns thick. Combined with the silky smooth, fine-grained white and a clear layer the result is \u201ca fine white, which at the same time has a metal-like feel in the way the surface shines,\u201d says Okamoto. \u201cUnder a clear sky when the sun is shining at an angle. This is when the reflection is at its most metal-like.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mazda\u2019s ingenious takuminuri method is used to apply the paint to perfection, with robots mimicking the movements of a human craftsman and applying each layer with absolute precision. Only since the development of this technique has it been possible to create paint finishes that are so amazingly reflective to work in harmony with the subtle contours crafted by Mazda\u2019s designers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">White is an especially important colour for Mazda, and for Japan as a nation. It is the colour of purity and truth, the colour of snow, the colour of a blank page. \u201cThe inspiration for Rhodium White comes from Japanese aesthetics, the aesthetics of subtraction from the world of \u201cZen\u201d \u2013 if pigment is taken away from a colour, you end up with white,\u201d adds Okamoto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201c<\/em><em><strong>White paint requires more layers as it\u2019s more transparent. However, we were able to achieve the same whiteness while reducing nearly 30% of the thickness.\u201d<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, when combined with red it is kouhaku, which is an integral part of Japanese culture, notably on the national flag. This significance motivated the team behind Rhodium White to deliver a flawless finish. \u201cThe biggest challenge was to eliminate unevenness,\u201d says Okamoto. \u201cAll takuminuri colours have this tendency, but Rhodium White was the ultimate challenge from perfecting the prototype at the design conceptualization stage, all the way to mass production.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cIn order to achieve precise dispersion of aluminium flakes, we developed a technique to handle the paint thickness at a nanometer level. This enabled us to mass produce paint that usually is only possible at the hand of a takumi,\u201d <\/em>says Koji Teramoto from the Painting, Trim &amp; Final Assembly Engineering Department.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joining Soul Red Crystal and Machine Grey, Rhodium White becomes the third \u201csignature\u201d colour for the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cSoul Red Crystal expressed sportiness and passion, which set out our unique quality feel. Machine Grey demonstrated our pursuit in the aesthetics of machinery. For the new white, we wanted to convey the message that we Mazda from Japan are looking to take the brand to the next level,\u201d<\/em> says Okamoto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One look at a car in Rhodium White should be enough to convince you of Mazda\u2019s bold ambitions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The perfect colour brings out subtle details that might otherwise be missed in Mazda\u2019s beautifully reductive Kodo design philosophy. There\u2019s no better example of this than the new Rhodium White paint, introduced on the Mazda CX-60 and coming soon to the Mazda CX-5. With its unique metal-like shine \u201cIt heightens the solid feel of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":41795,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-41794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/41794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=41794"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/41794\/revisions"}],"predecessor-version":[{"id":41799,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/41794\/revisions\/41799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/41795"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=41794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=41794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=41794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}