{"id":40928,"date":"2022-09-10T20:53:54","date_gmt":"2022-09-10T18:53:54","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=40928"},"modified":"2022-09-10T20:53:56","modified_gmt":"2022-09-10T18:53:56","slug":"the-abarth-community-to-shape-the-new-stripes-for-the-scorpion-of-the-future","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/the-abarth-community-to-shape-the-new-stripes-for-the-scorpion-of-the-future\/","title":{"rendered":"The Abarth Community to shape the new stripes for the Scorpion of the future"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The adventure of \u201cAbarth Performance Creators\u201d, the participatory tool which allows fans of the brand to co-create the Abarth of tomorrow, continues. Today is the turn of the new stripes for the Abarth of the future. After the overwhelming response to the call made by the Scorpion to its Community to express a preference on the sound and on the new livery, acclaimed with almost 200 thousand votes, the brand once again addresses its fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting today, enthusiasts will be able to participate in the third round of the online poll &#8211; on the brand\u2019s Facebook, Instagram and TikTok pages &#8211; and pick their favorite style for the new side stripes that will decorate the bodywork of the Scorpion\u2019s new cars, according to the brand\u2019s founding values of Style and Performance. After all, decals are an integral part of its history that over the years they have accentuated its character and personality.<\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-1123205861\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-3773638276\"><a href=\"https:\/\/get.1li.ch\" target=\"_blank\" aria-label=\"1LI_AES_10_Promo\"><img src=\"https:\/\/autoestrada.ch\/wp-content\/uploads\/2023\/03\/1LI_AES_10_Promo.jpg\" alt=\"\"  srcset=\"https:\/\/autoestrada.ch\/wp-content\/uploads\/2023\/03\/1LI_AES_10_Promo.jpg 1920w, https:\/\/autoestrada.ch\/wp-content\/uploads\/2023\/03\/1LI_AES_10_Promo-300x169.jpg 300w, https:\/\/autoestrada.ch\/wp-content\/uploads\/2023\/03\/1LI_AES_10_Promo-1024x576.jpg 1024w, https:\/\/autoestrada.ch\/wp-content\/uploads\/2023\/03\/1LI_AES_10_Promo-768x432.jpg 768w, https:\/\/autoestrada.ch\/wp-content\/uploads\/2023\/03\/1LI_AES_10_Promo-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" class=\"no-lazyload\" width=\"1920\" height=\"1080\"   \/><\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">There are two reinterpretations of the traditional lettering, reimagined from a digital perspective: the Scratch and the Shift. The first stripe is inspired by a \u201cglitch\u201d effect, that short-lived moment of \u201clag\u201d of an electronic or computer system. The result is a futuristic stripe that \u201cinjects\u201d the Scorpion\u2019s poison into the digital world and brings the adrenaline-pumping driving experience into the future of mobility. A stylistic approach in full Abarth style. The second stripe, called Shift, features a three-dimensional effect that further enhances Abarth\u2019s sporty soul. The original lettering seems sculpted on the metal of the car body and stands out even more on the new livery.<br>Two stripes with eye-catching and futuristic designs, yet deeply rooted in Abarth&#8217;s history: which one will win the favor of the many fans across the globe?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently \u201cThe Scorpionship\u201d community\u2014which you can join for free at abarth.com\/scorpionship \u2013 has over 160,000 members, which includes both Abarth fans and owners. There are 93 official clubs located globally over 22 countries and four continents. Their passion knows no limits, as was demonstrated at the end of 2020 on Abarth digital day when its community was entered into the Guinness World RecordsTM for the largest ever digital gathering.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The adventure of \u201cAbarth Performance Creators\u201d, the participatory tool which allows fans of the brand to co-create the Abarth of tomorrow, continues. Today is the turn of the new stripes for the Abarth of the future. After the overwhelming response to the call made by the Scorpion to its Community to express a preference on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":40929,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-40928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/40928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=40928"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/40928\/revisions"}],"predecessor-version":[{"id":40933,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/40928\/revisions\/40933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/40929"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=40928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=40928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=40928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}