{"id":35747,"date":"2022-04-14T17:50:11","date_gmt":"2022-04-14T15:50:11","guid":{"rendered":"https:\/\/autoestrada.ch\/?p=35747"},"modified":"2022-04-14T17:50:14","modified_gmt":"2022-04-14T15:50:14","slug":"after-the-great-success-of-the-new-500-la-prima-launch-edition-the-top-of-the-range-returns-with-the-debut-of-the-new-500-la-prima-by-bocelli","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/after-the-great-success-of-the-new-500-la-prima-launch-edition-the-top-of-the-range-returns-with-the-debut-of-the-new-500-la-prima-by-bocelli\/","title":{"rendered":"After the great success of the New 500 \u201cLa Prima Launch Edition\u201d, the top of the range returns with the debut of the New 500 \u201cLa Prima by Bocelli\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The New 500 \u201cLa Prima by Bocelli\u201d is the first city car in the world equipped with JBL \u201cVirtual Venues\u201d technology, which provides an unmatched audio experience. Indeed, as standard, the new version of this iconic and top-of-the-line FIAT uniquely features JBL Premium Audio mastered by Bocelli: extremely refined, 320 W premium audio system, in both build and performance, that is simple and intuitive to use. It is perfectly integrated into the car without any impact on the interior or trunk space. In order to make the JBL sound system perfectly bespoke to the vehicle, FIAT called upon the experience of Maestro Andrea Bocelli, the most popular living tenor in the world, and chose as soundtrack of the communication campaign, the upcoming new single of Matteo Bocelli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe resounding success of the New 500 la Prima, the top of the range of our electric icon, made us realize that our customers desire a product that is definitely premium, Italian and iconic. In short, they want the best of Made in Italy. &#8211; declared Olivier Francois, FIAT CEO and Stellantis Global CMO &#8211; And it is precisely in Italy that they can find the highest expression of art, beauty and music. For this reason, together with Maestro Andrea Bocelli, we have created the ultimate listening experience to enhance the silence of an electric car. Thanks to JBL&#8217;s excellent Virtual Venues technology, we provide our customers with an immersive and tailored audio experience.&nbsp; This revolutionary premium audio system completes an authentic Italian icon, proudly created in Italy to bring the most authentic Italian spirit to the world.\u201d<\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-3452794436\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-1798465057\"><!-- START ADVERTISER: from tradedoubler.com -->\r\n<script type=\"text\/javascript\">\r\nvar uri = 'https:\/\/impfr.tradedoubler.com\/imp?type(img)g(25346028)a(2263928)' + new String (Math.random()).substring (2, 11);\r\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=289682&a=2263928&g=25346028\" target=\"_BLANK\"><img src=\"'+uri+'\" border=0><\\\/a>');\r\n<\/script>\r\n<!-- END ADVERTISER: from tradedoubler.com --><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The New 500 la Prima by Bocelli&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For its debut on the world stage, the New 500 la Prima by Bocelli is dressed for opening night at the opera, wearing a refined black livery and offers as standard the innovative \u201cSanitizing Glove Box\u201d. The device integrates a UV-C lamp inside the dashboard glove compartment to increase the hygiene of the surface of the small personal goods (such as your smartphone, door keys, and other small everyday objects). The customer can activate it by placing&nbsp;the&nbsp;small personal&nbsp;goods&nbsp;in&nbsp;the&nbsp;glove compartment, close the drawer and press the button located in the&nbsp;central&nbsp;console.&nbsp; The&nbsp;hygienization&nbsp;cycle will require 3 minutes and an&nbsp;external blue indicator and an acoustic signal will inform you when&nbsp;the cycle&nbsp;is completed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new \u201ctop of the range\u201d also wears various \u201cjewels\u201d of design and technology: the inimitable FIAT Monogram capote in the cabrio version and the 10.25\u201d high-definition touchscreen infotainment system, full LED headlights and 17\u201d diamond-cut alloy wheels, the dedicated \u201cla Prima\u201d badge and premium interiors with woven dashboard and ice beige seats, with the FIAT signature.<br>The new version features state-of-the-art technology with battery range up to 320 km -WLTP cycle- which goes up to 460 km when used in city traffic. Plus, the New 500 is the first city car with level 2 assisted driving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The New 500 la Prima by Bocelli can be ordered in 3 bodies, cabrio, hatchback and 3+1, and in 6 body colours (Onyx Black, Rose Gold, Ice White, Mineral Grey, Ocean Green and Celestial Blue).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">About JBL&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JBL creates the amazing sound that shapes life\u2019s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners\u2019 experiences with award-winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, JBL has expertly blended a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL\u2019s Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world\u2019s top talent across music, sports and esports.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New 500 \u201cLa Prima by Bocelli\u201d is the first city car in the world equipped with JBL \u201cVirtual Venues\u201d technology, which provides an unmatched audio experience. Indeed, as standard, the new version of this iconic and top-of-the-line FIAT uniquely features JBL Premium Audio mastered by Bocelli: extremely refined, 320 W premium audio system, in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":35748,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-35747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/35747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=35747"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/35747\/revisions"}],"predecessor-version":[{"id":35752,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/35747\/revisions\/35752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/35748"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=35747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=35747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=35747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}