{"id":29799,"date":"2021-09-23T09:45:00","date_gmt":"2021-09-23T07:45:00","guid":{"rendered":"https:\/\/autoestrada.ch\/jeep-ram-and-fiat-partner-with-red-to-become-first-multi-brand-automotive-partners\/"},"modified":"2021-10-12T09:40:44","modified_gmt":"2021-10-12T07:40:44","slug":"jeep-ram-and-fiat-partner-with-red-to-become-first-multi-brand-automotive-partners","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/jeep-ram-and-fiat-partner-with-red-to-become-first-multi-brand-automotive-partners\/","title":{"rendered":"Jeep\u00ae, Ram and FIAT Partner With (RED)\u00ae to Become First Multi-brand Automotive Partners"},"content":{"rendered":"<p style=\"margin-bottom: 0cm;\"><span lang=\"fr-FR\">The Jeep<\/span><span lang=\"fr-FR\">\u00ae, FIAT and Ram brands are, together with (RED), answering the call to serve the global fight against pandemics through the launch of special-edition (RED) vehicles, helping to deliver more than $4 million to support the critical work of the Global Fund over the next three years.<\/span><\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">\u201cThis partnership with FIAT, Jeep and Ram is a powerful shot in the arm for (RED)\u2019s fight against pandemics and the complacency that fuels them. It\u2019s hard to believe that 15 years on from (RED)\u2019s founding we are now fighting another tiny virus, but it\u2019s even harder to see the virus of injustice that marked the AIDS pandemic, which is alive and well during COVID,&#8221; said Bono, co-founder, (RED). &#8220;Less than 5% of people in Africa are fully vaccinated, while vaccines are plentiful in Europe and America. We have to do more and fast to support the hundreds of millions of people who don\u2019t yet have access to the vaccines, therapeutics or sufficient PPE. Because unless this pandemic is defeated everywhere, no one will be safe anywhere.\u201d<\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-3509829134\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-2543718441\"><!-- START ADVERTISER: from tradedoubler.com -->\r\n<script type=\"text\/javascript\">\r\nvar uri = 'https:\/\/impfr.tradedoubler.com\/imp?type(img)g(25401758)a(2263928)' + new String (Math.random()).substring (2, 11);\r\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=320153&a=2263928&g=25401758\" target=\"_BLANK\"><img src=\"'+uri+'\" border=0><\\\/a>');\r\n<\/script>\r\n<!-- END ADVERTISER: from tradedoubler.com -->\r\n<\/div><\/div>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">\u201cAs the first automotive brands ever to join forces with (RED), a leader in the worldwide fight against pandemics, our immediate goal is to initiate a call to action to help combat these global health emergencies, including COVID-19 relief efforts,\u201d said Olivier Francois, global chief marketing officer, Stellantis. \u201cThis marketing amplification plan across our three unique brands to drive more impact, more value, more meaningful awareness globally for the partnership allows us to turn $4 million into something far greater over the next three years.\u201d<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">\u201cThis is (RED)\u2019s 15th year and we couldn\u2019t be prouder to launch such an exciting multi-year partnership. The global scale and creative energy this will bring to the fight against COVID and AIDS is exactly what\u2019s needed to help us end their devastating impact on so many millions of people. We are deeply grateful to the many teams who have made this launch \u2013 and future impact \u2013 possible,\u201d said (RED) President and Chief Operating Officer Jennifer Lotito.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">\u201cWe\u2019re tremendously grateful to (RED) for forming this valuable partnership with FIAT, Jeep and Ram,\u201d said Peter Sands, executive director of the Global Fund. \u201cAt a time when the COVID-19 pandemic threatens to derail the progress we have made in the fight against HIV, this new partnership will help us reach more communities with the support they need to beat COVID-19 and protect the gains achieved against HIV.\u201d<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">(Jeep)RED | \u201cThe (RED) Mission\u201d: The Jeep brand represents the epitome of freedom and adventure, unrivaled. When the pandemic struck, the brand asked its owners, fans and followers to give up that open-road freedom for the safety of themselves and others, launching a social media campaign with the hashtag #StayOffTheRoad, which was a surprising, but necessary, message for the legendary off-road brand to communicate to audiences.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">Now, together with (RED), the Jeep brand launches the \u201cRed Mission,\u201d which is not to seek life, adventure and freedom on the red planet, but to deliver it here on planet Earth.\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">\u201cThe (RED) Mission\u201d was created in partnership with the Migrante Agency.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">(RAM)RED | \u201cBorn to Save\u201d: The Ram brand is \u201cBuilt to Serve,\u201d assisting owners in not just their work, but in times of need to help others. Ram Nation was formed to come to the aid of others during times of crisis, from flooding and tornadoes to helping the country\u2019s farming community feed the nation. Here, \u201cBuilt to Serve\u201d evolves into &#8220;Born to Save.\u201d To learn more about \u201cBorn to Save,\u201d go to www.ramtrucks.com\/red.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">The 2022 Ram 1500 Limited(RAM)RED Edition truck will be revealed at the State Fair of Texas on September 23 and will be on display through the end of the fair. Additional brand and media opportunities in the fourth quarter will help to drive awareness of the partnership into 2022.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">\u201cBorn to Save\u201d was created in partnership with Sheet Metal Arts.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">(FIAT)RED: FIAT, with the all-electric Fiat New (500)RED (available in Europe only) started its sustainable mission: caring and protecting the planet and people, and not forgetting what Fiat represents: Italian dolce vita. This (RED) lineup is welcoming, it&#8217;s warm, it&#8217;s joyful, playful and colorful \u2026 it\u2019s dolce vita incarnate.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">Each (FIAT)RED, (Jeep)RED and (RAM)RED edition will be unique to its nameplate. The Fiat New 500, Jeep Compass and Ram 1500 (RED) editions will each have their own unique (RED) brand design cues, including (RED) badging on the exterior and interior of each vehicle.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">The all-electric Fiat New (500)RED edition was revealed in Turin yesterday. Additional details and pricing of the Jeep brand and Ram brand vehicles will be announced soon.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">Jeep, Ram and FIAT brands will provide consumers with a myriad of opportunities to support the fight against the pandemic throughout the three-year commitment.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">(RED)<br \/>(RED), named for the color of emergency, was founded by Bono and Bobby Shriver in 2006 to turn companies into a cavalry to fight the AIDS pandemic. Today, that cavalry is also fighting the urgent threat of COVID and its devastating impact on the world\u2019s most vulnerable communities, answering the need for a truly global response.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">(RED) partners with the most iconic brands and people to create (RED) products and experiences \u2014 all of which raise money for the Global Fund, one of the world\u2019s largest funders of global health. (RED) partners include: Amazon, Anova Culinary, Apple, Balmain, Bank of America, Beats by Dr. Dre, Buffalo Games, Claro, eos, Girl Skateboards, The Honey Pot Co., Louis Vuitton, Mavin Records, Montblanc, Primark, Salesforce, Starbucks, Telcel, Therabody, TRUFF, U-Mask, Vespa and FIAT, Jeep and RAM. (RED) Supporters include: Merck and Roche.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n<p style=\"margin-bottom: 0cm;\">To date, (RED) has generated nearly $700 million for the Global Fund, helping more than 220 million people. The money raised by (RED)\u2019s partners and campaigns goes directly to strengthen health systems and support life-saving programs in the communities where pandemics hit hardest.<\/p>\n<p style=\"margin-bottom: 0cm;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Jeep\u00ae, FIAT and Ram brands are, together with (RED), answering the call to serve the global fight against pandemics through the launch of special-edition (RED) vehicles, helping to deliver more than $4 million to support the critical work of the Global Fund over the next three years. \u00a0 \u201cThis partnership with FIAT, Jeep and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-29799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/29799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=29799"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/29799\/revisions"}],"predecessor-version":[{"id":29863,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/29799\/revisions\/29863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/29800"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=29799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=29799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=29799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}