{"id":15958,"date":"2019-03-08T19:54:00","date_gmt":"2019-03-08T18:54:00","guid":{"rendered":"https:\/\/autoestrada.ch\/geneva-2019-bugatti-at-the-geneva-motor-show-2019\/"},"modified":"2021-08-25T14:42:32","modified_gmt":"2021-08-25T12:42:32","slug":"geneva-2019-bugatti-at-the-geneva-motor-show-2019","status":"publish","type":"post","link":"https:\/\/autoestrada.ch\/en\/geneva-2019-bugatti-at-the-geneva-motor-show-2019\/","title":{"rendered":"Geneva 2019 &#8211; Bugatti at the Geneva Motor Show 2019"},"content":{"rendered":"<p>The successful continuation of their heritage poses a challenge for traditional companies. Once again, the French luxury brand Bugatti has shown that it can transform these challenges into unique models. With its one-off car \u201cLa Voiture Noire1\u201cBugatti has again proved that it makes the world\u2019s most powerful, most luxurious and most exclusive hyper sports cars. \u201cThe true form of luxury is individuality. \u2018La Voiture Noire\u2019 is now at the cutting edge of automobile production. It is a sculptural beauty with unique technology, the ideal grand tourisme,\u201d says Bugatti President Stephan Winkelmann. This is a coup\u00e9 with the comfort of a luxury limousine and the power of a hyper sports car.<\/p>\n<p>\u00a0<\/p>\n<p>A pioneering spirit, a passion for perfection and the desire to continually redefine its limits have been the key characteristics of Bugatti since the brand was established 110 years ago. \u201cOur history is both a privilege and a responsibility \u2013 the responsibility for continuing the Bugatti heritage into the future. With \u201cLa Voiture Noire\u201d, we are paying homage to our heritage and bringing speed, technology, luxury and aesthetics forward to a new era,\u201d says Stephan Winkelmann. The new hyper sports car reflects Bugatti\u2019s French heritage and its French identity \u2013 elegance through minimalism and refinement through intensification. This is a tailor- made creation only comparable with the haute couture of exclusive Paris fashion designers.<\/p><div class=\"autoestrada-nel-contenuto autoestrada-entity-placement\" id=\"autoestrada-294107101\" style=\"position: relative;padding: 30px;border: 2px solid red;margin: 25px auto 35px;text-align: center;width: fit-content;\"><div class=\"autoestrada-adlabel\">Advertising<\/div><div id=\"autoestrada-1447935496\"><!-- START ADVERTISER: from tradedoubler.com -->\r\n<script type=\"text\/javascript\">\r\nvar uri = 'https:\/\/impfr.tradedoubler.com\/imp?type(img)g(25401758)a(2263928)' + new String (Math.random()).substring (2, 11);\r\ndocument.write('<a href=\"https:\/\/clk.tradedoubler.com\/click?p=320153&a=2263928&g=25401758\" target=\"_BLANK\"><img src=\"'+uri+'\" border=0><\\\/a>');\r\n<\/script>\r\n<!-- END ADVERTISER: from tradedoubler.com -->\r\n<\/div><\/div>\n<p>\u00a0<\/p>\n<p>\u201cLa Voiture Noire\u201d &#8211; more than a reinterpretation<\/p>\n<p>\u00a0<\/p>\n<p>\u201cLa Voiture Noire is a far more than a modern interpretation of Jean Bugatti\u2019s Type 57 SC Atlantic. It is a feast of aesthetics,\u201d says Stephan Winkelmann. With its extended front end and the distinctive Bugatti C-line, the \u201cVoiture Noire\u201c creates an elongated impression with the elegant waistline defining the contours of the coup\u00e9. Purism and elegance are reflected in the surfaces and the clear lines. The bumpers are smoothly integrated into the body and the windscreen seems to flow seamlessly into the windows at the sides like the visor on a helmet. Without any irritating lines, the surface is \u201call of a piece\u201d and there is nothing to disturb the optical flow. This means that the hyper sports car has changed its attitude and become a grand tourisme \u2013 ideal for comfortable travel on long trips.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cEvery single component has been handcrafted and the carbon fibre body has a deep black gloss only interrupted by the ultrafine fibre structure. This is a material that has been handled perfectly,\u201d says Bugatti designer Etienne Salom\u00e9. \u201cWe worked long and hard on this design until was nothing that we could improve. For us, the coup\u00e9 represents the perfect form with a perfect finish.<\/p>\n<p>\u00a0<\/p>\n<p>The heart of the new creation is the iconic 16-cylinder engine \u2013 unique in the automotive world and the peak of the engineer\u2019s art. \u201cThis is not only an engine but the heart of the vehicle and a technical masterpiece. There is no other car in the world with such an engine. It is not only extremely powerful but also beautiful to look at,\u201d Stephan Winkelmann enthuses. The 16- cylinder engine with a displacement of 8 litres develops 1,103 kW\/1,500 PS and 1,600 Newton-metres of torque. Six tailpipes at the rear bear witness to its incredible power and are also a tribute to the 16 cylinders.<\/p>\n<div id=\"Section1\" dir=\"LTR\">\n<p>\u00a0<\/p>\n<p>For \u20ac11 million (before tax) this unique car has already been sold to a Bugatti enthusiast. It is the most expensive new car of all time. The car enthusiast is fascinated by the Atlantic; with the \u201cVoiture Noire\u201c, he has acquired a vehicle that takes up the legend and carries the idea forward to the present day. In its exclusiveness, style, quality and performance, \u201cLa Voiture Noire\u201d is an unprecedented and unique car that continues a long tradition in the history of the automobile.<\/p>\n<p>\u00a0<\/p>\n<p>A long tradition of coach building<\/p>\n<p>\u00a0<\/p>\n<p>Only a few months after the presentation of the Divo2, designed for even stronger lateral acceleration, Bugatti has once again shown that it has a perfect command of handcrafted coachbuilding and has reached another pinnacle in the history of the automobile. In the first few decades of its existence, the French luxury brand had considerable success not only with the design of engines and chassis but also with its own bodies installed on existing chassis. The most famous example is the Type 57 and the Atlantic GT model which was based on it \u2013 this grand tourisme could already reach a top speed in excess of 220 km\/h over 80 years ago. Jean Bugatti designed the Type 57 for various body and engine configurations including the Galibier (four-door saloon), Stelvio (convertible), Ventoux (two-door saloon), and Atalante (coup\u00e9) as well as the Atlantic.<\/p>\n<p>\u00a0<\/p>\n<p>Ettore\u2019s son Jean Bugatti was a visionary who was ahead of his time. He was the eldest son of company founder Ettore Bugatti, a gifted automobile designer and natural talent who was only matched by very few people in his understanding of proportions and aerodynamics. From the late 1920s onwards, he influenced the development of the company with his own ideas and designs, before assuming responsibility for management in 1936 at the age of 27. With his pioneering designs for bodies, engines and chassis, he created some extraordinary vehicles until his tragic death in an accident in 1939, securing a place in the history of the automobile. His most beautiful and most famous design is the Atlantic. Like the company itself, Jean would have been 110 years old this year.<\/p>\n<p>\u00a0<\/p>\n<p>The exclusive new \u201cVoiture Noire\u201c, the black car, is a reminiscence of \u201cla Voiture Noire\u201c a Type 57 SC Atlantic that was Jean Bugatti\u2019s most famous creation. The outstanding design feature was a dorsal seam running from the hinge in the split bonnet through to the rear end. The Type 57 SC Atlantic was one of the most extraordinary grands tourismes and a timeless creation. Nowadays, it is one of the most valuable classic cars in the world. Only four Atlantics were made between 1936 and 1938, each of them with detailed differences created individually for a customer. Three of these extraordinary coup\u00e9s are still in existence. The second car built was used by Jean Bugatti himself as well as some of the Bugatti grand prix drivers among his friends. The world has been searching for this Atlantic for more than 80 years \u2013 it is one of the great mysteries in the history of the automobile. The car probably disappeared before the German invasion of Alsace, when it was to be dispatched to a safe region.<\/p>\n<p>\u00a0<\/p>\n<p>The most elegant way of travelling<\/p>\n<p>\u00a0<\/p>\n<p>The new \u201cVoiture Noire\u201c, the perfect grand tourisme, is just as exclusive, powerful and luxurious as Jean Bugatti\u2019s historic car. \u201cBugatti arouses passion and emotions throughout the world. Customers expect us to continually surprise them and to raise the goalposts beyond the limits of their imagination. We have just succeeded in doing so with \u2018La Voiture Noire\u2018,\u201d says Stephan Winkelmann. Bugatti will continue to work hard to shape the future of the brand. This will be a future full of beauty, passion and surprises. The \u201cVoiture Noire\u201c is a modern interpretation of the spirit of gran turismo vehicles, a tribute to perfect technology and perfect design. It is also the most elegant and fastest way to travel with a vehicle. Bugatti President Stephan Winkelmann: \u201cWith our automotive haute couture, we have shown what Bugatti is capable of.\u201d Now and in the future.<\/p>\n<\/div>\n<p>\u00a0<\/p>\n<p>1 Fuel consumption, this model is not subject to Directive 1999\/94\/EC, as type approval has not yet been granted.<\/p>\n<p>\u00a0<\/p>\n<p>2 Fuel consumption, this model is not subject to Directive 1999\/94\/EC, as type approval has not yet been granted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The successful continuation of their heritage poses a challenge for traditional companies. Once again, the French luxury brand Bugatti has shown that it can transform these challenges into unique models. With its one-off car \u201cLa Voiture Noire1\u201cBugatti has again proved that it makes the world\u2019s most powerful, most luxurious and most exclusive hyper sports cars. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":["post-15958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/15958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/comments?post=15958"}],"version-history":[{"count":1,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/15958\/revisions"}],"predecessor-version":[{"id":28192,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/posts\/15958\/revisions\/28192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media\/5841"}],"wp:attachment":[{"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/media?parent=15958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/categories?post=15958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoestrada.ch\/en\/wp-json\/wp\/v2\/tags?post=15958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}