Official Ferrari dealerships in Switzerland warm up the engine of the new Ferrari Roma as they prepare the prancing horse for the very first test drives. Fans and friends of the brand are invited to embrace La Nuova Dolce Vita feeling from behind the steering wheel of the latest Ferrari coupé with timeless design.
Ferrari celebrates the Roma Parade in an array of test-drive events in Switzerland from the 30th of September until the beginning of November. Guests are invited to discover the elegant aesthetics and powerful performance of the Ferrari Roma as they experience the extraordinary capabilities of the masterpiece from Maranello on scenic drives across the country. The parade started with a picturesque drive along the shores of the Lake Lugano to Piazza Luini at LAC, Lugano Arte e Cultura. The latter is the new Arts Centre dedicated to the visual arts, music and the performing arts, which promises to become one of Switzerland’s most important cultural institutions. The building overlooks the lake and thus creates the perfect romance backdrop. Then Piazza San Rocco with its classic look, in the hearth of Lugano, transmits the elegance of La Nuova Dolce Vita.
The next stops of the parade will be at designated hot spots in Lausanne, Sion, Zurich, Basel and Geneva.
Driving Instructors are at the ready. Participant drivers will receive a full brief and are carefully guided to ensure that they experience they best that the new Ferrari Roma has to offer, respecting also all Covid-19 state & the Ferrari “Back on Track” guidelines. In preparation for the Roma Parade, Ferrari continuously makes health and safety a priority by implementing enhanced hygiene and sanitation precautions for all guests.
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