CUPRA always claimed that big dreams begin with a few believers, and its biggest dream has now been made a reality. During the company’s Annual Press Conference 2021, Cupra President Wayne Griffiths announced the Cupra Tavascan will join the brand’s range in 2024.
CUPRA always claimed that big dreams begin with a few believers, and its biggest dream has now been made a reality.
MEB platform, it will be designed and developed in Barcelona and will reach Europe and overseas markets in 20 24, said Griffiths.
A dreamed car
At the 2019 Frankfurt Motor Show, CUPRA unveiled the CUPRA Tavascan Electric Concept, which represented its vision of reinvented sportiness. Less than two years later, following the CUPRA Born that launches at the end of this year.
Based on the Volkswagen Group MEB platform, the CUPRA Tavascan will be designed and developed in Barcelona and will reach Europe and overseasmarketsin 2024. Griffiths explained that the R&D team in Martorell is already working on the future series production car and engineers are being trained with new electrified skills to be ready for its development.
Reinventing performance
The CUPRA Tavascan Concept provides a unique vision of high- performance; the – electric powertrain that provides the thrill every CUPRA driver desires, with the celebrated quietness and efficiency the technology offers. Such stimulating style made the CUPRA Tavascan Concept achieve first place in the the Automotive Brand Contest.
An ambitious vision amounted to around 900 million volume from 5% to 10 %.
CUPRA will also open doors to the most electrified countries and new markets. In 2022, the brand will start its operations in Australia as key move towards expanding in the Asia- Pacific region.
looking for new brands, there is a high middle- class income and it is a progressive society. We are confident that CUPRA can be successful in this country, said Griffiths.
No comment yet, add your voice below!